Why Subscription box business Model is a great idea for Budding Women Entrepreneurs?

Nothing is unimaginable for the women of today. Women entrepreneurs are conquering unknown territories unabashedly and fearlessly. Be it in e-commerce, education, travel, fashion, fitness, and anything and everything, Sky isn’t the limit anymore, they are prospering with unbridled enthusiasm to change the world around them, make a difference with their ideas, fight social norms, and make both ends meet.

Imagine living a life of wonder women and at the same time being able to make a living by working for something you love to do.

Imagine waking up every morning and driving new and impressive paths to delight the people who have the similar interests as you do.

Sounds pretty good, right? Well, that is a daily routine in the life of a subscription box entrepreneurs.

If your career path doesn’t make you feel positive emotionally, both in and out of the workplace then you should think about the change and start doing the things that won’t give you a feel of work.

Anything done with passion, however challenging it may be, will find takers.

“Follow your bliss every single day and the whole world will open gates of support”

If you have something to share with the world or something that adds value to the life of others then Subscription box business Model is a great idea for you to follow your passion while earning a good chunk of money.

Subscription Box Business for Women Infographic

Light from the Right

Almost half-decade ago, all you budding women entrepreneurs wouldn’t have believed us If we said that you will be the pioneer of subscription business industry. At present, approximately half of the books and beauty products based monthly subscription businesses are owned and successfully managed by women only.

Based on our experiences, we can surely say ‘women see the world through a different lens and, in turn, do things differently.’ Being a good manager takes a lot more than just multitasking, the kind of compassion, sense of responsibility and time orientation skill that women have in them is incomparable.

This is reflected in the kinds of business they start, may it be Liz Cadman whose passion for sharing her opinions and observations about subscription boxes led the foundation of her inspirational career, her website My Subscription Addiction is a review site for subscription boxes with more than 1 million visitors per month, or Beauchamp and Barna, who turned their passion for skincare and makeup into Brichbox, a beauty subscription box empire with 2.5 million subscribers and still counting.

After analyzing the data of top 9 subscription companies, we came to know that 3 out of 9 are successfully owned by women entrepreneurs. Also on the basis of monthly visitors, the leading website, IPSY-dot-com is kept by a woman.

All of these ladies started with their passion to create something valuable. Some of them were employees working part-time to set up their own site, and some of them were housewives willing to convert their hobbies into an eminent subscription box company.

Reach technology in your budget

Business a.k.a Investment a.k.a Worrisome?

Need not worry about the funding, You can start with a low budget, all you need to do is pull up your socks and get going.

As the first step towards setting up, you got to determine whether have enough money to design your subscription site, a budget for box packaging, shipping, and marketing.

If you don’t have enough bucks to initiate, then prioritize your spending, and focus your money on the assets that are crucial to the beginning with.

Choosing the Right Subscription Platform

After you are done calculating, the next step is to look for a befitting subscription platform as per your budget. An apt platform enables you to build a stronger brand.

The goal is to develop a website that is responsive and your potential customer would love to re-visit.

But, this very important process of choosing a good subscription platform is often ignored. Take time to select a reliable subscription company and ensure your webpage remains accessible and safe at all times.

So CHOOSE WISELY, lest compromise can lead to disastrous results.

You’ll be glad to know that you’ve fallen to the right place if you want to save yourself some research time. We have put all the pieces together right here in this article to help you choose the best Subscription Box platform to meet your needs in particular.

  1. First, If you are a non techie women and want to simply focus on subscription box services, then go for
    • Cratejoy
    • Subbly
    • WordPress

Cratejoy, Subbly platforms will assist you to get your business up and running with beautiful themes, analytics, and a user-friendly interface without you possessing coding skills. The pricing of these platforms is pocket-friendly.

  1. Second, If you already have an ecommerce store and you are looking to integrate subscription services to it, then you must go for
    • Magento
    • Shopify
    • WordPress

Even smallest of the differences between the platforms may obstruct your path in extracting monthly revenues or the ability to scale up your Business. Platforms such as Shopify and Magento are costly as compared to WordPress.

Note: You can also consult with subscription box design experts to develop a custom website from the scratch.

#Custom-made websites are always a plus, allow you to stand out. Creativity is worth appreciation and in business, individuality is worth investing in.
A custom subscription box template is imperative for enticing your potential customers, thereby increasing your subscriber base.

Subscription Starts with Marketing

This is the best part that you will love to do every single day. You will enjoy endless meetings and talks with marketer influencers, your potential customers.

As a woman, you have higher emotional intelligence and empathy, which is all about knowing what other people are looking for and how they make buying decisions and communicating well.

The Marketing process starts from the very first day that is how you represent your subscription business, how you introduce people to your product.

For an instance, We all like to talk endlessly about the things we love. Similarly Now you are working on your dream project, you will definitely fall in love with the whole process of growing your brand; whether it is organising a giveaway on social media sites to draw people in and increase brand awareness or writing custom emails to inform your target audience “why it is the only thing that completes them and add value to their life”.

Giving more personalized touch to your marketing strategy will helpful to cut the competition in the market and make your customers feel special.

Key: Convert your customers into brand advocates by giving them the best customer experiences. Grow your marketing presence in such way that everyone will feel proud to introduce your brand to their family, friends, and colleagues.

Packaging and beautifying Your Subscription Box

Do you enjoy unboxing your new range of beauty kit? Of course Yes!.  Unboxing your favorite things includes a desire that makes your curious about what’s hidden inside. You will feel surprised when you receive an authentic or limited edition product.

Now it’s your turn to give surprises to your customers by making efforts on the packaging, beautification of your box.

It can only be achieved by knowing your potential customer that is: what are the things that they care about the most. Do surveys of your target audience and do one to one interaction on social media platforms as much you as can.

Sometimes adding a personalized message inside your box can do great things in your favor or sometimes giving something extra as freebie can make them glad.

Key: It’s all that you have always liked. The crux is “surprising others” because you as a woman also love surprises, isn’t it?

Takeaways:

Be an inspiration, encourage yourself and take the leap of faith. Do what you’ve always dreamt of. Invest in your happiness, sow the seeds to success and u shall reap prosperity.

“As a mother who works, it is so important to you to be a role model for your young kids”

  • It’s is quite simple to start with a passion that will keep you motivated and balanced in ups and downs. You will work for converting your idea into reality.
  • Investment is low with high monthly recurring income.
  • It is more like a DIY( Do it Yourself) Project. You don’t need a working staff, who is always busy in criticizing your actions.
  • You can start it via working from home. You will more time with your family by choosing a subscription box business that will allow you to work around their schedules.
  • You will get financially stable while not ignoring your family or life commitments.

When you put your efforts with full intention,  a result in your favor will follow with a little bit of compassion.

To help you stay motivated and hit the milestones of running a successful subscription commerce business, We have come up with a Facebook group for Subscription box women entrepreneurs to inspire you everyday. Unbox it now!

Ritika Jatana

Ritika is the Head of Content, Social, and Digital at My Subscription Business. She is a positivist with a love for traveling, writing, singing, and cooking. Writing being her first love, she’s been enjoying the writing experience since more than a decade by authoring write-ups about everything from technology, marketing, cloud to philosophy, philanthropy and traveling.